Apple has announced a big expansion of its US operations, at the heart of which is a new $1 billion campus in Austin, its third in the city.
Apple’s approach comes in marked contrast to Amazon’s recent search for the location of its second headquarters, which over the course of a year saw numerous cities publicly compete to offer the biggest incentives for the e-commerce giant.
New York’s decision to offer around $2 billion in incentives to Amazon has drawn particularly fierce and ongoing criticism.
Along with the 6,200 employees that Apple already has in the city, its new 133-acre development is expected to make it the largest private employer in Austin.
Apple expects the new campus to accommodate 5,000 employees at first, though it will ultimately have a total capacity of 15,000.
The new Austin campus will handle tasks ranging from engineering to customer support for the company. Like all Apple’s other facilities worldwide, the facility will run on 100 percent renewable energy.