Alpha Media Holdings (AMH) has launched an electronic newspaper (e-paper), a digital replica of its flagship daily NewsDay, with other titles set to follow soon.
AMH are publishers of NewsDay, NewsDay Weekender, Zimbabwe Independent and The Standard.
AMH chief operating officer Kangai Maukazuva said the product would cater particularly for foreign readers that do not have access to the physical paper, but still yearned for it.
“We are expanding access to our products to cater for loyal and new foreign readers over and above the local ones,” he explained.
“From the feedback we are getting, there is appetite for our original products and, therefore, the best we can do for them is to make them accessible, portable, convenient to get and easy to pay for, from wherever they are in digitised formats.”
The e-paper is a replica of the paper that is published daily, but Maukazuva was quick to point out that there shall be value-addition on the e-paper, which will include exclusive content in the not-so-distant future.
NewsDay Editor Wisdom Mdzungairi said as a digital replica of the newspaper, what a reader sees on the e-paper is exactly as it appears in print, including the advertisements.
He said the e-paper’s target market was the people who consume news using digital platforms.