Econet Media’s pan African media company, Kwese TV has launched Kwese Play TV app and Kwese iFlix app, to cement its presence on the broadcasting space ahead of the Russia World Cup. About 6 000 brand ambassadors will be employed by Econet of whom, 50 percent are female.
Econet says the two apps will enable Kwese subscribers to enjoy a wide array of television programme either on the go or in the comfort of their homes. Kwese Play TV app enables viewers to keep track of their favourite programmes while Kwese iFlix can be used on the go.
Speaking during a media briefing Wednesday morning, Econet media director, Zack Wazara said the twin apps are set to revolutionize the broadcasting sector following the acquisition of a national content distribution licence after parting ways with Dr Dish.
“We want you to look at it within the context of a revolution for the African continent; a revolution in entertainment, a revolution in the delivery of news. We now have a multi-platform package of which from an entertainment point of view, we have decided to be relevant to our customers in terms of how they view entertainment and sport. It is a revolution and we need to see it from that point of view,” said Wazara.
The twin apps will be powered by Zol which has also partnered with Kwese to offer internet services while Econet Wifi hot spots will also enable users to enjoy the app and Kwese wifi as official distributors.
Zol chief executive officer, Danny Marandure said the broadcasting space was open for alternatives. Kwese is available in over 23 countries in Africa.
Asked on Kwese’s plan on sponsoring local football, Wazara said that Kwese had a plan to provide Africa and International sport while mooting plans to work with local partners and content producers. “At this stage we will be looking at local content and see how we will intergrate them into our system” said Wazara.
Kwese TV also announced that it has partnered with state broadcaster ZBC to air the Russia 2018 World Cup on free to air, while the rest of Africa will also enjoy on their Kwese platform.
Econet was recently awarded a Broadcasting Service Licence by the Broadcasting Authority of Zimbabwe in terms of Section 10 of the Broadcasting Services Act (Chapter 12:06) after pulling out of Kwese a five-year licence lease with the Dr Dish on November 10.
Apart from Zimbabwe, Kwese has also launched in Zambia, Ghana, Kenya, Nigeria, Rwanda, Malawi, Uganda, Lesotho, Botswana and Swaziland.