#Opinion: Is Google Analytics Important To Your Website?

Web Analytics is crucial for every website. Even for a small blog, it can open up a whole new world, once the blogger understands how visitors behave on the site. It’s not just about how many visitors does a website get, but to really understand where do they come from, what do they do there, and what visitors bring value to the website, and so on.

So to  get to know about the aforementioned statistics and elements of one’s website Google Analytics comes in handy.Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

The service is available to anyone with a Google account. It can reveal the answers to these and much much more. Most importantly analytics can help to save costs in the areas where money is being spent, but little or nothing is coming back in return, and more money can be allocated to the channel that yields the most.

There are many analytics software solutions, some are actually free like in the case of Google analytics and as Google has done pretty well in marketing its product as it is probably the most known when it comes to data analytics.Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

So then this brings us to the question if Google analytics is important to your website. Before that we could shed light on the pros of using it this will in a way make it clear to one whether they need to make use of Google Analytics with regard s to their website. It is free and easy to install so there won’t be any hustles.

Being a free tool it offers low entry barrier for any start up or just simple blog. It’s very easy to install, the tracking code is provided automatically in the interface with a unique ID.Google Analytics provides valuable insights that can help you shape your business’ success strategy. Whether you own an online store or an informative blog, you’ll want to understand the business aspects of it.

So, say you’ve got an online store that is selling products, you’ll want to study and understand your customers so you can deliver better. Google Analytics allows you to track and understand your customer’s behaviour, what they’re looking for, and whether your business is addressing their needs. It allows you to use its technology to dissect and study your online business so you can cater well to your customers.

Then investing in an optimised mobile app can help draw in more customers.Where your visitors are coming from  very important if you’re targeting a specific audience.How your visitors found your website  this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.

GA’s acquisition section maintains detailed reports of where your users are from. Why do you need this information? Understanding where your customers are from helps you formulate marketing strategies and solutions that address their frustration points. You’ll also be able to gauge whether there is a growing potential for your products/service.

Goals on Google Analytics helps you track how much your business is progressing. Using the example of an online shopping store as mentioned above, you can assign a number of goals to help you track the customer’s journey based on their actions. Let’s say a first-time visitor who just landed on your website, has filled in a form providing their email address. This is a goal, as it helps you nurture him into a customer thereby adding to the success of your business. For bloggers this can have you identifying your followers and at the end of it you can even send your blog posts to the followers via email.

To attract traffic you need to have visibility on Google. And to do this you need to have the right keywords and search terms embedded in your website’s content. GA allows you to see which keywords are attracting a lot of visitors. The acquisition section gives you a breakdown of each search query that is directing users to your site. Say there is a political scandal going on the names of the people or parties involved is probably the key terms that will have people visiting the news websites  so Google analytics will then give you a statistic of these key terms and one good writer is sure not to miss having those tags in their post the next time around.

Social platforms are a great way to engage with your customers. You have access to view what they enjoy and accordingly place ads that will catch their attention. Social media ads require you to set a generous budget aside so you can choose the best platform to advertise to your customers. If you see a lot of customer engagement on Twitter, then you need to advertise promotions on the platform. So you’ll have to set aside a budget for that.

Google Analytics help you gauge which platform is bringing in customers and is witnessing customer engagement. You can check how much conversion value social media is generating, traffic entering from social referrals and how many users are talking about you GA allows you insights into competitor analysis. You can compare traffic stats with those of your competitor. You can see how many visitors your competitor is acquiring. You can compare them to check if your website is engaging enough to beat the competition.

Basically, Google Analytics can work wonders for your business in more advanced ways. If you’ve just created a new website or blog, these basic factors need to be implemented to get your business on the road. If you’ve got a Google Analytics account and are looking to manage it easily you need to download the app. 

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