WhatsApp Hits One Billion Users

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Mobile messaging service WhatsApp is now used by a billion people every month, Facebook has reported.The Facebook-owned app now outperforms the social network’s own Messenger mobile app, which has 800 million monthly users.

“There are big markets where WhatsApp isn’t the dominant player,” said Jack Kent, mobile analyst at IHS.

“WeChat in China has more than 500 million users, while Line is popular in Japan, and Kakao Talk is big in South Korea. But WhatsApp is certainly the most internationally successful.

“Part of that is down to its pure focus on communication, providing low cost chat that is very reliable.

“Other apps have focused on monetisation, games and stickers but WhatsApp’s appeal is that it is light on monetisation and it has now dropped its small annual fee completely.”

Facebook bought the mobile messaging app in 2014, in a deal worth $19bn (£11.4bn).

The usage data the platform generates for Facebook could help the company improve its targeted advertising, which is its core business model, said Mr Kent.

“Facebook had just started pushing people to its own standalone Messenger app, when it bought WhatsApp. But there was a risk it could have been acquired by a competitor and Facebook would lose millions of highly-engaged mobile users to a rival,” he said.

“But WhatsApp still faces those challenges from domestic players who monetise their services very well. It remains a competitive area.”

Source: BBC News

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4 Comments

  1. supamuringani@gmail.com'

    Mark Zuckerberg agreed to pay a staggering $19 billion for WhatsApp Inc because he knew the messaging service was expected to reach 1 billion users and become essential for a sizable slice of the world population.Zuckerberg got what he paid for.

  2. kosanga@gmail.com'

    Astonishing facts about whatapp
    42 billion messages are sent each day

    1.6 billion photos are shared each day

    250 million videos are shared each day

    There are 1 billion groups facts

  3. mostaligned@yahoo.com'

    WhatsApp is global but i feel like Facebok their parent company do their best to make sure that traffic t WhatsApp grows by giving out more information about the app user esp the blue tick and the online status.

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